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Make Your Art Show a Standout: Focus on Successful Marketing

Monday & Tuesday, March 20 ? 21, 2006

Meet, network, problem-solve, and energize with show directors from around the country...
If you’ve never been to an NAIA Directors Conference, you owe it to yourself to be there. And if you have attended one—or all—of our past conferences, you’ll find this one full of new and fresh ideas that will invigorate and inspire you. Open to all show directors and staff, the 7th Art Festival Directors Conference, organized by the National Association of Independent Artists (NAIA), will be held March 20 – 21, 2006 in beautiful downtown Winter Park, Florida. We are planning a very exciting agenda this year. We have taken your suggestions from our surveys and added many of your requests.

Learn to define and communicate what makes your show special...
Our focus this year is on marketing—a topic that show directors have told us they crave more useful information about. So many things have changed since art shows and festivals began coloring the art landscape 40 or so years ago, and the numbers of art shows held on any given weekend has increased exponentially. In this conference, we will hear from some show directors who are making their events stand out through innovative marketing techniques, successfully drawing the attention of patrons and artists alike. Also on the agenda: an opportunity to hear from ArtFair SourceBook and Sunshine Artist about their rating systems; responding to natural and other disasters; an open discussion to address your own “I’ve Got a Question” issues; and the NAIA’s new advocacy initiative.

...oh, and a party, too!
Of course, we can’t have a conference of art show directors without a little fun! Monday evening will be our own red-carpet shindig, “Night at the Boothies,” a world premiere of new films about the art show world, complete with a special awards ceremony. Held in a local artists’ studio, this gala event will give you a glimpse inside the real working spaces where the creative spark roars into flame. Dress in your finest, campiest Hollywood glam, savor hors d’oeuvres and cocktails, and enjoy networking with your fellow directors.

Experience the Winter Park Sidewalk Arts Festival: Up Close and Personal (Click on photos to your left.)
Come to Winter Park the weekend before the Conference and enjoy the Winter Park Sidewalk Arts Festival. The Winter Park organizers will offer a “behind the scenes” tour and discussion on Sunday. You can also experience the festival as an artist’s “shadow” by signing up to be an artist’s assistant for the day or afternoon. And yes, that might also include Sunday-after-the-show-teardown!

Register securely online today for the event that helps you find the solutions you seek. MasterCard and Visa. (Opens new window.)
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