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1997 NAIA Artists' Survey Results

national association of independent artists
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Survey Results:
General show information

Show Rankings Report

These rankings were determined by the scores artists returned to us in their survey forms. Respondents were requested to assign a numerical grade to the shows they participated in during 1997. The highest or best grade was 10 with 5 being average and 1 being the lowest. (If a show was adversely affected by bad weather, artists were to score the show based on previous experience.)

Although we received ranking on just over 350 shows, only 58 had enough artists scoring them to give a statistically reliable outcome. These are the ones that appear in our rankings. Shows not appearing in our rankings are invited to request the scores they received.

Rather than bestow awards nationally we have divided the United States into 3 areas; West, Central, and East and are listing those with the highest scores in each category according to geographical zone. Shows must have received an average score of at least 7 to be recognized. Next to each show is their score.

Category West Central East
SALES:
Compared to other shows you did last year
  1. Cherry Creek 8.933
  2. Sausalito 7.8
  3. Park City, UT 7.375
  4. La Quinta 7.143
  1. Ann Arbor Street Fair 8.767
  2. American Craft Expo 8.75
  3. St. Louis 8
  4. Ann Arbor State Street 7.947
  5. Ann Arbor Summer - Mich. Guild 7.714
  1. Philadelphia Craft 9.4
  2. Smithsonian Craft 9
  3. Atlanta ACE 8.429
  4. Baltimore ACE 8
  5. Washington Craft Expo 7.636
QUALITY OF EXHIBITION
How good was the work overall?
  1. Cherry Creek 8.7
  2. SW Arts Fest Albuquerque 8.25
  3. Scottsdale Az Art Fest. 7.857
  4. La Quinta CA 7.714
  5. Sausalito 7.4
  1. American Craft Expo 9.625
  2. St. Louis 9
  3. Ann Arbor Street Fair 8.633
  4. Kansas City Plaza 8.29
  5. Milwaukee Lakefront 8.263
  1. Smithsonian Craft 10
  2. Philadelphia Craft 9.8
  3. Festival of the Masters Disney 9.08
  4. Washington Craft Expo 8.436
  5. Winter Park 8.314
PROMOTION
How much?
  1. Cherry Creek 9.7
  2. Sausalito 8.6
  3. LaQuinta, CA 7.143
  1. St. Louis 8.957
  2. Ann Arbor Street Fair 8.517
  3. Kansas City Plaza 8.194
  4. Milwaukee Lakefront 8.158
  5. Ann Arbor State Street 8.059
  1. Smithsonian Craft 9.2
  2. Philadelphia Craft 9.1
  3. Atlanta ACE 9
  4. Coconut Grove 8.263
  5. Winter Park 8.194
SECURITY
Was it evident before and after show hours? Your van?
  1. La Quinta CA 9.571
  2. Cherry Creek 8.567
  3. Sausalito 8.4
  4. SW Arts Fest, Albuquerque 8.25
  5. Scottsdale Art Festival 8.143
  1. Laguna Gloria Fiesta 9.143
  2. St. Paul - ACE 8.889
  3. American Craft Expo 8.875
  4. Milwaukee Lakefront 8.731
  5. MN Crafts Fest-St. Kates 8.556
  1. Long's Park 9.111
  2. Boston Mills 9.063
  3. Festival of the Masters Disney 8.75
  4. Cain Park 8.692
  5. Smithsonian Craft 8.6
COMMUNITY EDUCATION
Show's efforts to educate & involve the audience.
  1. Cherry Creek 8.5
  2. LaQuinta, CA 7.833
  3. Scottsdale Art Fest. 7.429
  1. Oklahoma City 8.25
  2. Arts & Apples-Rochester 8.154
  3. St. Louis 8
  4. Ann Arbor Street Fair 7.786
  5. MN Crafts Fest-St. Kates 7.778
  1. Smithsonian Craft 9.2
  2. Coconut Grove 8.595
  3. Philadelphia Craft 8.375
  4. Winter Park 8.065
  5. Cain Park 7.909
FOOD
Who might it attract? Was it good?
  1. Cherry Creek 8.333
  2. Scottsdale Art Fest 7.143
  3. Sausalito 7
  1. Oklahoma City 8.714
  2. Jazz Fest-New Orleans 8.42
  3. St. Louis 8.286
  4. Kansas City Plaza 7.3
  5. Columbus - Summer 7.158
  1. Cain Park 7.846
  2. Coconut Grove 7.649
  3. Long's Park 7.556
  4. Philadelphia Craft 7.2
COMMUNICATION
Consider the prospectus, other info?
  1. Cherry Creek 9.433
  2. LaQuinta CA 8.143
  3. Sausalito 7.6
  4. Scottsdale Art Festival 7.286
  5. SW Arts Fest, Albuquerque 7
  1. St. Louis 8.826
  2. St.Paul-ACE 8.778
  3. American Craft Expo 8.625
  4. Arts & Apples-Rochester 8.462
  5. MN Crafts Fest - St. Kates 8.333
  1. Philadelphia Craft 9.6
  2. Cain Park 8.692
  3. Smithsonian Craft 8.6
  4. Festival of Masters-Disney 8.583
  5. Long's Park 8.5
HOSPITALITY
Lots of friendly volunteers, rest areas. etc.?
  1. Cherry Creek 9.467
  2. Sausalito 9
  3. LaQuinta CA 7.286
  1. St. Louis 9.174
  2. Milwaukee Lakefront 8.158
  3. Laguna Gloria Fiesta 8
  4. Oklahoma City-Spring 7.875
  5. American Craft Expo 7.75
  1. Cain Park 9.231
  2. Long's Park 9
  3. Philadelphia Craft 8.5
  4. Smithsonian Craft 8.4
  5. Coconut Grove 7.946
HOSPITALITY
Lots of friendly volunteers, rest areas. etc.?
  1. Cherry Creek 9.467
  2. Sausalito 9
  3. LaQuinta CA 7.286
  1. St. Louis 9.174
  2. Milwaukee Lakefront 8.158
  3. Laguna Gloria Fiesta 8
  4. Oklahoma City-Spring 7.875
  5. American Craft Expo
  1. Cain Park 9.231
  2. Long's Park 9
  3. Philadelphia Craft 8.5
  4. Smithsonian Craft 8.4
  5. Coconut Grove 7.946
SITE
Nice spot? Good Layout? Easy set up? Electricity?
  1. Cherry Creek 8.933
  2. LaQuinta CA 8.714
  3. Scottsdale AZ Art Fest. 8.571
  4. SW Arts Fest Albuquerque 7.125
  1. Milwaukee Lakefront 9.474
  2. American Craft Expo 8.875
  3. St. Louis 8.763
  4. MN Crafts Fest - St. Kates 8.556
  5. Kansas City Plaza 8.548
  1. State College-Penn State 9.5
  2. Long's Park 9.375
  3. Smithsonian Craft 9
  4. Philadelphia Craft 8.8
  5. Winter Park 8.438
ACCESS
Load-in, load-out, parking, early set-up?
  1. Cherry Creek 9.333
  1. Milwaukee Lakefront 9.368
  2. Arts & Apples 8.769
  3. St. Louis 8.652
  4. St. Paul ACE 8.222
  5. Kansas City Plaza 7.774
  1. Long's Park 9.667
  2. Cain Park 8.769
  3. Philadelphia Craft 8.652
  4. Coconut Grove 8.421
  5. Charlotte NC Springfest 8.125
STAFF
Were they accessible? Responsive? Enforce Rules?
  1. Cherry Creek 9.067
  2. LaQuinta CA 7.742
  3. SW Arts Fest Albuquerque 7.25
  4. Sausalito 7.2
  5. Scottsdale AZ Art Festival 7.143
  1. St. Louis 9.087
  2. Kansas City Plaza 8.387
  3. American Craft Expo 8.25
  4. MN Crafts Fest-St. Kates 8.111
  5. Arts & Apples-Rochester 8.077
  1. Cain Park 9.308
  2. Smithsonian Craft 9
  3. Philadelphia Craft 8.4
  4. Magic City Birmingham, AL 8.222
  5. N.VA Fine Arts Festival 7.9333


Show Scores by Category

We believe that the categories of highest importance to most artists are quality of work exhibited and sales. These are the categories we are giving the most thorough listing. (Sales figures are available only in the print edition of newsletter, available to members)


QUALITY OF EXHIBITION


90th percentile

  • Smithsonian Craft 10
  • Philadelphia Craft 9.8
  • American Craft Expo 9.625
  • Festival of the Masters-Disney 9.083
  • St. Louis Art Fair 9

80th percentile

  • Cherry Creek 8.7
  • Ann Arbor Street Fair 8.633
  • Washington Craft Expo 8.436
  • Winter Park 8.314
  • Kansas City Plaza 8.29
  • Atlanta ACC 8.286
  • Milwaukee Lakefront 8.263
  • Southwest Arts Fest Albuquerque NM 8.25
  • Coconut Grove 8.158
  • Cain Park 8.154

70th percentile

  • Scottsdale AZ Art Festival 7.857
  • Baltimore ACC 7.818
  • La Quinta,Ca 7.714
  • St. Paul - ACC 7.667
  • Old Town-Chicago 7.448
  • Sausalito 7.4
  • Long's Park 7.333
  • State College-Penn State 7.286
  • Ann Arbor State Street 7.263
  • 57th Street-Chicago 7.227
  • Oakbrook Fine Arts 7.222
  • North. Va. Fine Arts Festival-Reston 7.125
  • Columbus - Summer 7.1
  • Boston Mills 7
  • Charlotte, NC Springfest 7
  • Gasparilla-Tampa 7
  • Minnesota Crafts Fest-St. Kates 7
  • Port Clinton-Highland Park 7

60th percentile

  1. Atlanta Festival of Arts 6.95
  2. Arts and Apples-Rochester 6.769
  3. Beaux Arts - Miami 6.7
  4. Naples Festival Of Art FL 6.7
  5. Boca Raton - Museum 6.625
  6. Magic City Birmingham, AL 6.444
  7. Park City, Utah 6.375
  8. Lauermeier - St. Louis 6.333
  9. New East Side Artworks - Chicago 6.3
  10. Mt. Dora FL 6.273
  11. Madison - On the Square 6.19
  12. Jazz Fest - New Orleans 6.143
  13. Laguna Gloria Fiesta, Austin 6
  14. Oklahoma City - Spring 6

50th percentile

  1. Las Olas Museum 5.875
  2. Ann Arbor Summer - Mich. Guild 5.571
  3. Winterfair - Columbus ODC 5.571
  4. Brookside - Kansas City 5.429
  5. Memphis Art Festival 5.429
  6. Artigras - W. Palm Beach FL 5.222
  7. Sugarloaf - Gaithersbergh MD 5.182
  8. Uptown - Minneapolis 5.036

40th percentile

  1. Dallas-Artfest-500 4.125
  2. St. James Court-Louisville 4.05

HOSPITALITY

90th percentile

  1. Cherry Creek 9.467
  2. Cain Park 9.231
  3. St. Louis Art Fair 9.174
  4. Sausalito 9
  5. Long's Park 9

90th percentile

  1. Philadelphia Craft 8.5
  2. Smithsonian Craft 8.4
  3. Milwaukee Lakefront 8.158
  4. Laguna Gloria Fiesta Austin 8
  5. Coconut Grove 7.946

PROMOTION

90th percentile

  1. Cherry Creek 9.7
  2. Smithsonian Craft 9.2
  3. Philadelphia Craft 9.1
  4. Atlanta ACC 9

80th percentile

  1. St. Louis Art Fair 8.957
  2. Sausalito 8.6
  3. Ann Arbor Street Fair 8.517
  4. Coconut Grove 8.263
  5. Winter Park 8.194
  6. Kansas City Plaza 8.194

STAFF

90th percentile

  1. Cain Park 9.308
  2. St. Louis Art Fair 9.087
  3. Cherry Creek 9.067
  4. Smithsonian Craft 9

80th percentile

  1. Philadelphia Craft 8.4
  2. Kansas City Plaza 8.387
  3. American Craft Expo 8.25
  4. Magic City Birmingham AL 8.222
  5. Minnesota Crafts Fest-St. Kates 8.111
  6. Arts and Apples-Rochester 8.077

ACCESS


90th percentile

  1. Long's Park 9.667
  2. Milwaukee Lakefront 9.368
  3. Cherry Creek 9.333

80th percentile

  1. Cain Park 8.846
  2. Arts and Apples - Rochester 8.769
  3. Philadelphia Craft 8.7
  4. St. Louis Art Fair 8.652
  5. Coconut Grove 8.421
  6. St. Paul - ACC 8.222
  7. Charlotte, NC Springfest 8.125

COMMUNICATION

90th percentile

  1. Philadelphia Craft 9.6
  2. Cherry Creek 9.433

80th percentile

  1. St. Louis Art Fair 8.826
  2. St. Paul - ACC 8.778
  3. Cain Park 8.692
  4. American Craft Expo 8.625
  5. Smithsonian Craft 8.6
  6. Festival of the Masters - Disney 8.583
  7. Long's Park 8.5
  8. Arts and Apples - Rochester 8.462

EDUCATION

90th percentile

  1. Smithsonian Craft 9.2

80th percentile

  1. Coconut Grove 8.595
  2. Cherry Creek 8.5
  3. Philadelphia Craft 8.375
  4. Oklahoma City - Spring 8.25
  5. Arts and Apples - Rochester 8.154
  6. Winter Park 8.065
  7. St. Louis Art Fair 8

70th percentile

  1. Cain Park 7.909
  2. La Quinta,Ca 7.833

FOOD

80th percentile

  1. Oklahoma City-Spring 8.714
  2. Jazz Fest - New Orleans 8.429
  3. Cherry Creek 8.333
  4. St. Louis Art Fair 8.286

70th percentile

  1. Cain Park 7.846
  2. Coconut Grove 7.649
  3. Long's Park 7.556
  4. Kansas City Plaza 7.3
  5. Philadelphia Craft 7.2
  6. Columbus - Summer 7.158

SECURITY

90th percentile

  1. La Quinta,Ca 9.571
  2. Laguna Gloria Fiesta Austin 9.143
  3. Long's Park 9.111
  4. Boston Mills 9.063

80th percentile

  1. St. Paul - ACC 8.889
  2. American Craft Expo 8.875
  3. Festival of the Masters-Disney 8.75
  4. Milwaukee Lakefront 8.731
  5. Cain Park 8.692
  6. Smithsonian Craft 8.6

SITE

90th percentile

  1. State College-Penn State 9.5
  2. Milwaukee Lakefront 9.474
  3. Long's Park 9.375
  4. Smithsonian Craft 9

80th percentile

  1. Cherry Creek 8.933
  2. American Craft Expo 8.875
  3. Philadelphia Craft 8.8
  4. St. Louis Art Fair 8.783
  5. La Quinta,Ca 8.714
  6. Scottsdale AZ Art Festival 8.571

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